The Right Marketing for Every Stage of Growth
You don't need every marketing tactic. You need the right ones for where your HVAC business is today — and a plan that grows with you.
exploreHVAC helps you build visibility, strengthen your reputation and generate qualified opportunities with marketing designed specifically for home-service companies.
HVAC-focused · Built for your stage of growth · Scales as you grow
Choose your growth tier
Kickstart
For newer HVAC companies that need to get found, look credible and start building a strong reputation.
- Local SEO + Google Business Profile
- Reputation management + automated reviews
- Website hosting & maintenance
- Call tracking & transcripts
EverRest members: contact us about special pricing.
Growth
For established HVAC companies with the capacity to take on more calls and jobs.
- Everything in Kickstart
- Google Ads + LSA management
- Paid social advertising
- Promotional landing pages
- Monthly promotional campaigns
- Monthly reporting & quarterly strategy
Market Leader
For established HVAC companies ready to build the brand homeowners know, trust and choose.
- Everything in Growth
- Expanded paid social advertising
- Monthly promotional campaigns
- Monthly strategy & reporting
- Organic SEO + AI Search Visibility
- Advanced lead-quality analysis
- Chat & conversion tools
- Market-share strategy
Compare the programs
Find the right program for where your business is today and where you want it to go.
2 Trucks
3+ Trucks
24/7 Phone Service
Swipe sideways to see all three programs.
Why SEO Isn't Included in Every Package
Why isn't traditional SEO included in every package?
Because we don't believe every HVAC company should pay for every marketing tactic.
Organic SEO can be extremely valuable — but in a competitive HVAC market, it's often a long-term investment. A newer company may be competing against businesses that have spent years building website authority, content and search rankings.
It's a little like entering Talladega when the leaders are already 400 laps into the race. You can compete, but catching them takes time and investment.
That's why we start by focusing on the fundamentals that can help a growing HVAC company get found and chosen: local search visibility, Google Business Profile, reputation and reviews, paid search, paid social and strong promotional campaigns.
Every exploreHVAC client still gets a website built and maintained with SEO best practices. When your market, competition and growth goals justify a more aggressive organic search investment, you can add our Search Engine Optimization Accelerator.
What About AI Search?
AI is changing how homeowners find and evaluate HVAC companies. Our Market Leader program includes AI Search Visibility to help your business get found in AI search, with the option to build on that foundation by adding AI Search Authority.
AI Search Visibility
Strengthens your website content and online presence to help platforms like ChatGPT and Google’s AI experiences understand your business, the services you offer and the areas you serve.
AI Search Authority
Builds on that foundation with in-depth website content and real, local job-site content that demonstrate your expertise and experience—giving homeowners and AI platforms stronger reasons to trust and recommend your company.
Accelerate your growth
For businesses ready to build deeper credibility and become a trusted recommendation in AI search.
Additional social advertising designed specifically to generate leads.
Consistent social content to keep your brand active and visible.
Accelerators are available for the Growth and Market Leader tiers. Add them when your market, capacity and budget are ready.
The Short Version
- What most clients invest: $3,500 to $5,000+ per month, and more once multiple trades or locations are in play.
- Core program: $2,750/month — one trade, one location, one primary city plus ten surrounding cities.
- One-time setup: $3,200 — competitive research, tooling, hosting environment and the website build.
- Advertising budget: separate and paid directly to Google. Plan on 3–5% of revenue, with $1,000/month as a practical floor.
- Term: 12 months.
Two-thirds of what you are paying for is not the deliverable list — it is the strategy behind it and the people who own your account. Every Market Leader client gets an account manager, an SEO strategist, a web developer, a paid search specialist, designers and writers. That is the honest reason this costs what it costs.
The Question That Actually Matters
Not "what does it cost," but "what does it have to produce to be worth it." Work it with your own numbers:
- Your average ticket — call it $600 on service work, several thousand on a replacement.
- Your close rate on inbound calls — most contractors book 50–70% of the calls they actually answer.
- Your blended cost per lead — total marketing spend, fees and media together, divided by leads. Across our client base that lands around $35–$45 on HVAC before fees, higher in competitive metros.
Take a contractor running the core program plus Google Ads — roughly $4,000 in fees — with $3,000 a month in media. That is $7,000 all in. At a $50 blended cost per lead that is about 140 leads a month; book 60% at a $600 average ticket and you are near $50,000 in revenue. The model only breaks in two places: the leads do not arrive, or nobody answers the phone. We are accountable for the first. The second is the one contractors consistently underestimate, which is exactly why speed-to-lead is built into the program rather than sold as an extra.
Replacement work changes the arithmetic entirely. A single system replacement can cover a month of marketing on its own. When we model returns with a client, we look at revenue per lead across the whole mix — service, repair and replacement — not the service ticket alone.
Why the Cheap Option Is Usually the Expensive One
Going with a cheaper option is the twelve months of market position you did not gain while a competitor was compounding theirs, and the rebuild you pay for afterward. We inherit those situations constantly.
The reverse is also true: paying more does not guarantee anything. What you should be checking, of any agency including us, is whether they work with contractors specifically, whether they can show you named clients with real numbers, who actually touches your account, and what happens to your website if you leave.
Terms, in Plain Language
- Twelve-month initial term. SEO and AI visibility does not produce in ninety days, and we will not pretend otherwise; the term exists so the strategy gets long enough to work.
- Thirty days' notice to cancel after the initial term.
- You get the website. Ownership is released to you free after twelve months. Leave earlier and there is a buyout.
- No surprise invoices. Ad spend goes directly to the platform, so you see exactly what is media and what is management.
Who This Is Not For
We are a poor fit for a brand-new company with no trucks and no capacity to take on more calls, for anyone who needs leads this week — that is a paid advertising conversation, not an SEO one — and for owners looking for the cheapest available option. If any of those describe you, we will say so on the call rather than sell you a program that will not work.
Common Questions About Cost
How much should a contractor spend on marketing overall?
The common benchmark is 5–10% of revenue, higher when you are actively trying to grow. A $2M company growing aggressively is usually in the $10,000–$15,000 a month range across everything, including media.
Is ad spend included?
No. Management fees are ours; media is billed directly to you by Google, so nothing is marked up in between. Budget 3–5% of revenue for media, and treat $1,000 a month as the floor where paid search is worth running at all.
How long before it pays for itself?
Paid channels can produce in the first month. Organic and map-pack visibility typically show meaningful movement at three to six months and compound from there. Most clients are cash-flow positive on the program well inside the first year.
What happens to my website if we part ways?
It is yours after twelve months at no cost, and we give you thirty days to migrate it.
Do you offer month-to-month from the start?
No. Anyone promising results on a thirty-day agreement is either selling advertising or not planning to deliver on the organic side.
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Schedule a Strategy Session
Bring your market and your numbers. We will show you where you stand against your real competitors, what is holding your visibility back, and what it would take to fix it — whether or not you hire us.
We work with one contractor per market.
Keep Going
See what this work produces in our case studies and watch our client testimonies.
Not sure which plan is right for you?
Start with a free Competitor Analysis. We'll look at:
- Your Google visibility
- Your reviews and reputation
- Your website
- Your local competitors
- Your paid-search opportunity
- The biggest gaps in your current marketing
Then we'll recommend the level of marketing that makes sense for where your business is today.