Case Study
Winning With Automated Reviews
HVAC Services
THE PROBLEM
Most satisfied customers will never leave a review unless someone asks at the right moment. And in the HVAC industry, where homeowner trust and Local Service Ads both rely on consistent, recent reviews, falling behind on getting Google reviews is a huge problem.
THE SOLUTION
We built a simple but powerful process around our review request system that eliminates the manual follow-up and gets reviews flowing consistently.
HOW IT WORKS
When a job is marked “closed”, a personalized text is automatically sent:
- “Hi [Customer Name], thanks for choosing [Your Company]. We’d love your feedback: [link]”
From there, the system takes over:
- 4-5 star responses → guided to Google to leave a public review
- 1-3 star responses → routed privately to your team for follow-up and to address concerns
RESULTS
536% Increase in Reviews
Hans Heating & Air
Before automation, Hans Heating & Air generated 14 reviews in 6 months (Oct 2024 – Mar 2025)
After implementing automated review requests:
- 89 reviews in the same 6 month window (Oct 2025 – Mar 2026)
0→107 Reviews in 7 Months
Lenz Heating & Cooling
Launching a new location usually means zero reviews, zero trust, zero visibility on Google
With automated review requests in place from day one:
- 107 Google reviews in just 7 months
- Instant credibility in a brand-new market
KEY TAKEAWAYS
If you’re running Google Local Service Ads, reviews are critical ranking factors.
- Inconsistent reviews = declining LSA lead flow
- Consistent reviews = stronger rankings + more inbound calls
With an automated review system:
- Reviews increase without added work
- Negative feedback can stay private, giving you control
- Your presence on Google and LSA performance grow together