It’s the first 100-degree week of the summer. Every AC in town is running nonstop, and homeowners are searching “AC repair near me.” Whether your phone rings or your competitor’s often comes down to one decision: who’s running your marketing.
At exploreHVAC, we’re often asked, “If we don’t go with you, who else should we look at?” The honest answer is that there are several excellent HVAC marketing agencies serving contractors, and depending on your size and goals, one of them might be a better fit than us. So we put this guide together.
This list of HVAC marketing agencies isn’t a ranking. Every fact below comes from a public source, listed at the end, so you can check it yourself.
The Top HVAC Marketing Agencies at a Glance
- exploreHVAC — A smaller boutique agency that’s HVAC and home services exclusive, founder-led, Southeast-based, with 20 years of agency experience
- Scorpion — The longest-running agency on this list, and ServiceTitan’s preferred marketing partner
- RYNO Strategic Solutions — One of the biggest home services agencies, now combined with Blue Corona
- Hook Agency — Home-services-only, and one of the few agencies that publishes its pricing
- Lemon Seed Marketing — Founded by a member of a multi-generation HVAC family
- Rival Digital — Home-services-only, founded by a former trades apprentice, and a 2026 Inc. 5000 honoree
- HVAC Marketers — Focused on residential HVAC companies doing $1M–$10M+ in revenue
The Criteria We Used and Why They Matter
Industry Focus: Does the agency work only with HVAC and home services, or across many industries? Specialists understand seasonality, service agreements, and what actually books jobs.
Founder Still Leads: Founder-led agencies tend to keep consistent values and relationships.
Years of Experience: Time through multiple seasons, algorithm changes, and economic cycles.
Headquarters: Regional knowledge matters. A Southeast summer and a Minnesota winter create very different demand curves.
Industry Recognition: Awards and rankings from independent third parties like Inc.
Google Rating: Star rating from each agency’s Google Business Profile.
Published Pricing: Whether the agency posts its prices publicly, so you know what you’ll pay before the first call.
exploreHVAC
Based in Montgomery, Alabama, exploreHVAC is a smaller boutique agency built exclusively for HVAC and home services. It’s the HVAC division of exploreMedia, which Pam Mashburn founded in 2006. exploreMedia is a certified Google Partner and was named to the 2024 Inc. 5000 at No. 2,540. And yes, we put ourselves on the list. What kind of agency would we be if we didn’t believe in our own work?
- Agency Size: Smaller boutique agency
- Industry Focus: HVAC and home services exclusive
- Founder Still Leads: Yes, Pam Mashburn
- Years of Experience: 20 (since 2006)
- Headquarters: Montgomery, AL
- Recognition: Inc. 5000 (2024), Google Partner
- Published Pricing: Yes
- Google Reviews: 5.0
Scorpion
Rustin Kretz founded Scorpion in 2001 as a small web design business, and it has grown into one of the biggest names in local business marketing. It serves the legal, healthcare, home services, and franchise industries. Scorpion is ServiceTitan’s only preferred digital marketing partner, making it a natural fit for large, multi-location operations.
- Industry Focus: Multiple industries, including home services
- Founder Still Leads: Founder remains with the company
- Years of Experience: 25 (since 2001)
- Headquarters: Lehi, UT (moved from California in 2021)
- Recognition: Named to the Inc. 5000 six years in a row (2011–2016)
- Published Pricing: No
- Google Reviews: Not listed on Google
RYNO Strategic Solutions (formerly Blue Corona)
RYNO was founded in 2008 by Chris Yano and is headquartered in Phoenix, Arizona. Blue Corona, founded in 2007 by Ben Landers, merged with RYNO in 2024 and now operates under the RYNO name. The combined company brings two long-standing HVAC marketing agencies under one roof, a strong fit for large, dispatch-driven companies.
- Industry Focus: Primarily home services
- Founder Still Leads: Merged company (2024)
- Years of Experience: 18 (since 2008)
- Headquarters: Phoenix, AZ
- Recognition: Inc. 5000 Hall of Fame (via Blue Corona, 2019)
- Published Pricing: No
- Google Reviews: 4.4
Hook Agency
Minneapolis-based Hook Agency works only with home service businesses and is known for transparency, publishing its pricing on its website. Founders Tim Brown and Bea Bonte have stepped back from day-to-day leadership, handing the agency to a team of longtime Hook leaders who helped build it.
- Industry Focus: Home services exclusive
- Founder Still Leads: No
- Years of Experience: 10 (founded 2016)
- Headquarters: Minneapolis, MN
- Recognition: No. 2,031 on the 2025 Inc. 5000
- Published Pricing: Yes
- Google Reviews: 4.9
Lemon Seed Marketing
Lemon Seed has deep trade roots. Founder Crystal Williams, whose family has run McWilliams Heating, Cooling & Plumbing since 1974, started Lemon Seed in 2019 in Diboll, Texas. It works primarily with HVAC, plumbing, and electrical contractors and is especially strong in branding.
- Industry Focus: Primarily HVAC, plumbing, and electrical
- Founder Still Leads: Yes, Crystal Williams
- Years of Experience: 7 (since 2019)
- Headquarters: Diboll, TX
- Recognition: 2025 Inc. Power Partner, Creative & Branding category
- Published Pricing: No
- Google Reviews: 5.0
Rival Digital
Eric Thomas founded Rival Digital in 2020 in Chesapeake, Virginia, after a career that began with an apprenticeship at a commercial plumbing, heating, and air conditioning contractor. Rival works only with home service contractors, including HVAC, plumbing, electrical, roofing, and related trades. Thomas was named to the ACHR News Top 40 Under 40 in 2023.
- Industry Focus: Home services exclusive
- Founder Still Leads: Yes, Eric Thomas
- Years of Experience: 6 (since 2020)
- Headquarters: Chesapeake, VA
- Recognition: No. 660 on the 2026 Inc. 5000
- Published Pricing: No
- Google Reviews: 5.0
HVAC Marketers
HVAC Marketers, founded by Alex Van Leeuwen and based in Cincinnati, Ohio, focuses on residential HVAC companies doing $1M–$10M+ in revenue. Its approach centers on tracking booked jobs and revenue rather than clicks, and Van Leeuwen is the author of the book HVAC Lead Maximizer.
- Industry Focus: HVAC exclusive
- Founder Still Leads: Yes, Alex Van Leeuwen
- Years of Experience: 8 (since 2018)
- Headquarters: Cincinnati, OH
- Recognition: Not listed
- Published Pricing: No
- Google Reviews: Not listed on Google
Comparing the Top HVAC Marketing Agencies
| Criteria | exploreHVAC | Scorpion | RYNO | Hook Agency | Lemon Seed | Rival Digital | HVAC Marketers |
|---|---|---|---|---|---|---|---|
| HVAC/Home Services Exclusive | Yes | No | Primarily | Yes | Primarily | Yes | Yes |
| Founder Still Leads | Yes | Yes | Merged | No | Yes | Yes | Yes |
| Years of Experience | 20 | 25 | 18 | 10 | 7 | 6 | 8 |
| Southeast HQ | Yes | No | No | No | No | Mid-Atlantic | No |
| Inc. Recognition | Yes | Yes | Yes (Blue Corona) | Yes | Yes | Yes | Not listed |
| Google Rating | 5.0 | Not listed | 4.4 | 4.9 | 5.0 | 5.0 | Not listed |
| Published Pricing | Yes | No | No | Yes | No | No | No |
Data verified September 2026 from public sources listed below. Google ratings collected from each company’s Google Business Profile on September 24, 2026.
Choosing the Right HVAC Marketing Agency for You
Is there one best HVAC marketing agency? It depends. Scorpion has the longest track record and the ServiceTitan partnership. RYNO carries the combined legacy of two industry leaders. Hook Agency is the most upfront about pricing. Lemon Seed’s founder grew up in an HVAC family. Rival Digital’s founder started out in the trades, and HVAC Marketers is built around revenue tracking for established residential HVAC companies. Each of these HVAC marketing agencies does good work for the right client.
But if you want a smaller boutique team that works only with HVAC and home services, is still led by its founder, understands a Southeast summer firsthand, and brings 20 years of agency experience, that’s a very short list.
The best next step is a conversation. exploreHVAC offers a free marketing review of your search presence, ads, and reviews. Call (334) 640-6524 or visit explorehvac.com.
We put this list of HVAC marketing agencies together because we’d rather answer the question honestly. If exploreHVAC ends up being the right fit, we’d love to earn your business.
Sources
- exploreHVAC: https://explorehvac.com/ ; https://explorehvac.com/pricing/ ; https://exploremedia.com/about/ ; https://www.inc.com/profile/explore-media
- Scorpion: https://www.inc.com/profile/scorpion ; https://www.scorpion.co/about-us/scorpion-news/scorpion-news/2022/scorpion-s-coo-joins-silicon-slopes-conversation/ ; https://en.wikipedia.org/wiki/Scorpion_(company) ; https://www.prnewswire.com/news-releases/scorpion-continues-rapid-growth-named-to-inc-5000-for-sixth-year-in-a-row-300315166.html
- RYNO Strategic Solutions: https://rynoss.com/blue-corona/ ; https://www.bluecorona.com/blog/awards/2019-awarded-inc-5000-hall-of-fame/
- Hook Agency: https://www.inc.com/profile/hook-agency ; https://hookagency.com/
- Lemon Seed Marketing: https://clients.lemonseedmarketing.com/about ; https://finance.yahoo.com/news/lemon-seed-marketing-recognized-2025-120300488.html
- Rival Digital: https://rivaldigital.com/llm-info/ ; https://www.inc.com/profile/rival-digital
- HVAC Marketers: https://hvacmarketers.com/ ; https://hvacmarketers.com/about-us/
Google reviews collected from each company’s Google Business Profile on September 24, 2026.