Case Study
Meta Ads Bring 102 Leads at $39 per Lead
Jackson Services
CAMPAIGN LENGTH
April – May 2026
TOTAL INVESTMENT
$4,000
OBJECTIVE
To increase visibility for Jackson Services and convert local homeowners into leads through targeted Facebook advertising.
SOLUTION
- Built a local branding campaign to grow awareness and page following
- Created a 3-stage video funnel moving audiences from brand awareness to conversion
- Used reel-style video to promote seasonal Pollen IAQ services
- Paired video creative with a static retargeting ad to close bottom-of-funnel audiences
- Retargeted engaged users at each stage to maximize ad spend efficiency
THE FUNNEL
KEY TAKEAWAYS
- Video consistently outperformed static ads at every stage
- Paid ads results are amplified by consistent, frequent organic social posting
- A structured funnel (awareness, consideration, decision) moved cold audiences all the way to convert
TOTAL INVESTMENT
113.5K
IMPRESSIONS
473
PAGE LIKES
102
CONVERSIONS
$39
COST PER LEAD
$81,600
EST. REVENUE
2,000%
EST. ROI