To address the lack of scheduled appointments and
underutilized technicians, the company implemented
the following strategy:

• Targeted Previous Customers: Focused on
  reaching past customers who were not part of the
  maintenance membership program.
• Launched a Text Campaign with Promotional Offer:
  Sent a series of three text messages offering an $89
  tune-up to incentivize immediate service bookings.
• Optimized Technician Utilization: Aimed to quickly
  fill technician schedules and drive short-term
  appointment volume.