Case Study Geofencing Targeted Neighborhoods HVAC & PLUMBING SERVICES CAMPAIGN LENGTH 12 months OBJECTIVE To target specific residential areas with geofencing display ads to generate service calls from current and prospective clients. TOTAL INVESTMENT $16, 500 SOLUTION Ads were delivered to mobile devices in areas with homes older than 10 years and household incomes of […]
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Case Study Optimizing Google Ads for Home Services PETITT HEATING & COOLING OBJECTIVE To enhance the efficiency of the HVA Ccompany’s online advertising by reducing unnecessary spending and targeting the right audience THE CHALLENGE The HVAC company invested heavily in Google Ads, including bidding on their own company name. They were wasting hundreds of dollars
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Case Study Revenue Infusion Campaign HVAC & PLUMBING SERVICES CAMPAIGN LENGTH 1 week OBJECTIVE To drive business revenue during slow months by offering a $69 maintenance check THE CHALLENGE The client wanted to increase revenue during the shoulder season. SOLUTION The client provided a list of emails to serve a programmatic email campaign. The email
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Case Study Logo & Branding HVAC SERVICES PROVIDER PROJECT LENGTH July 2024 OBJECTIVE To update the client’s logo and launch new branding strategy THE CHALLENGE The client had an outdated logo and no branding strategy, as well as a limited digital presence. SOLUTION We took the client through a step-by- step process of building their
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