Case Study: HVAC Revenue Infusion Campaign

CAMPAIGN LENGTH

1 week

OBJECTIVE

To drive business revenue during slow months by offering a $69 maintenance check

THE CHALLENGE

The client wanted to increase revenue during the shoulder season.

SOLUTION

• The client provided a list of emails to serve a programmatic email campaign.
• The email was sent to clients who were not already part of a maintenance plan, promoting a $69 HVAC system check.
• The campaign reached 6,700+ individuals from the client database and 32k+ non-clients