Case Study
Optimizing Google Ads for Home Services
PETITT HEATING & COOLING
OBJECTIVE
To enhance the efficiency of the HVA Ccompany’s online advertising by reducing unnecessary spending and targeting the right audience
THE CHALLENGE
The HVAC company invested heavily in Google Ads, including bidding on their own company name. They were wasting hundreds of dollars on clicks from people already searching organically for their company, rather than attracting new customers. This approach resulted in inflated advertising costs without significant returns for new customer acquisition.
SOLUTION
- Our team conducted a thorough audit of the company’s keywords to identify inefficient spending.
- Changed LSA default settings, so organic direct searches were not changed
- Redirected the budget towards targeting more relevant keywords that potential customers would use
- Refined ad copy to improve relevance and engagement with the intended audience
- The changes were implemented swiftly, with continuous monitoring to ensure the strategy effectiveness.
RESULTS
COST SAVINGS
The HVAC company significantly reduced their Google Ads cost by $1,200 by eliminating wasteful spending.
IMPROVED TARGETING
The reallocation of the budget led to an increase in high-quality leads from potential customers who were genuinely in need of HVAC services.
LONG-TERM IMPACT
The changes laid the groundwork for more strategic and cost-effective online advertising in the future, helping the company maintain sustainable growth.